About Course
Introduction
In today’s rapidly evolving digital landscape, organizations across the Middle East and North Africa (MENA) are increasingly leveraging Artificial Intelligence (AI) to enhance workforce performance and optimize human capital management. AI is transforming HR by automating repetitive tasks, improving recruitment and hiring decisions, personalizing employee experiences, and providing predictive insights into workforce trends.
This course is designed for executives, HR leaders, team managers, and professionals in both public and private sectors who seek to implement AI-driven strategies to modernize HR practices. It offers a strategic and hands-on approach to applying AI in recruitment, performance management, employee development, and retention.
Participants will gain practical knowledge, actionable frameworks, and digital tools to future-proof HR operations and significantly enhance employee performance across teams and departments.
Course Objectives
By the end of this course, participants will be able to:
Understand key concepts and terminology related to AI in HR
Apply AI tools in recruitment to streamline candidate screening and selection
Use predictive analytics to enhance hiring decisions
Monitor and improve employee engagement using AI-powered insights
Implement AI-based solutions for performance management and workforce planning
Design personalized learning and development experiences
Identify and address skill gaps through machine learning algorithms
Assess ethical and legal considerations in applying AI to HR functions
Day 1: Introduction to AI in HR
- Overview of AI fundamentals and applications in HR
- Digital transformation in HR functions
- Understanding data sources and analytics in workforce planning
- Role of AI in enhancing operational efficiency
- Global and regional trends in HR technology adoption
- Group Activity: Identifying AI opportunities in your HR processes
Day 2: Smart Recruitment and Candidate Analytics
- Automating resume screening and shortlisting with AI tools
- Applying predictive hiring and behavioral analytics
- Using AI to support unbiased candidate evaluation
- Implementing chatbots for recruitment and pre-boarding processes
- Enhancing employer branding with AI-driven insights
- Case Study: AI-enabled recruitment in a telecom enterprise
Day 3: Employee Experience and Development
- Tracking employee sentiment and engagement using AI
- Collecting real-time feedback through intelligent surveys
- Designing personalized learning journeys powered by AI
- Implementing adaptive learning systems and microlearning tools
- Identifying high-potential employees with AI analytics
- Workshop: Designing AI-based career development plans
Day 4: Performance Management and Retention
- Leveraging workforce data for continuous performance tracking
- Using machine learning to predict attrition risks
- Setting data-informed KPIs and performance goals
- Implementing AI-assisted performance review systems
- Managing performance of remote and hybrid teams
- Exercise: Creating a smart performance dashboard
Day 5: Ethics, Strategy & Implementation
- Building an AI roadmap for HR transformation
- Addressing ethical concerns, bias mitigation, and legal compliance
- Ensuring data privacy and regulatory adherence in AI applications
- Measuring ROI of AI initiatives in HR
- Panel Discussion: Future of AI in human capital strategy
- Final Project: Drafting an AI implementation plan
Why Attend This Course
By attending this course, participants will be able to:
- Acquire in-demand digital HR skills relevant to the MENA region
- Improve decision-making in talent acquisition, employee development, and retention
- Increase employee engagement and reduce attrition risks
- Learn to deploy AI ethically and strategically in HR functions
- Receive a recognized professional certification
- Gain practical experience through hands-on workshops and real-world case studies
- Enhance organizational agility in a data-driven environment
- Network with HR professionals and technology experts
Conclusion
AI is rapidly transforming the HR landscape from administrative support to strategic business enablement. For organizations in the MENA region to remain competitive and responsive to workforce expectations, embracing AI-powered solutions is essential to elevate productivity, engagement, and talent management.
This course provides HR leaders with a comprehensive roadmap to confidently lead the digital evolution of workforce strategy and implement high-impact AI-driven initiatives that deliver measurable results.
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