Advanced GenAI Applications in Marketing for Social Media Analysis and Insights

Introduction

This advanced three-day program is designed to equip marketing professionals with a deep understanding of how Generative Artificial Intelligence (GenAI) is reshaping social media analytics and marketing intelligence.

Participants will explore how AI-powered tools can be used to collect, analyze, and visualize data from major social media platforms, including LinkedIn, X (formerly Twitter), Facebook, and Instagram. The program integrates theoretical foundations with hands-on labs, enabling participants to apply GenAI techniques to sentiment analysis, trend identification, and campaign performance measurement.

Through interactive sessions and practical applications, learners will develop the ability to transform complex social media data into actionable marketing insights that enhance engagement and optimize digital campaign outcomes. The course also emphasizes ethical and responsible AI practices, with a strong focus on transparency, fairness, and data privacy in marketing analytics.

Course Objectives

By the end of this course, participants will be able to:
Use GenAI tools to analyze social media data and understand audience behavior patterns

Generate AI-powered insights and visualize performance trends using advanced analytics dashboards

Apply predictive analytics and sentiment analysis to enhance marketing decision-making

Automate data collection, reporting, and campaign evaluation workflows with GenAI

Integrate AI analytics into digital marketing strategies for measurable business impact

Apply ethical AI practices to ensure data integrity, transparency, and privacy compliance

Day 1: GenAI Foundations and Social Media Analytics Framework

• Understanding the role of GenAI in social media analytics and marketing intelligence
• Key metrics and KPIs for measuring social media performance
• Collecting and integrating data using AI-driven systems across multiple platforms
• Tools overview: ChatGPT Advanced Analytics, Brandwatch AI, Sprout Social AI, and Power BI with Copilot
• Workshop: Building a GenAI-based social media analytics plan and identifying key data sources

Day 2: AI-Powered Insight Generation and Predictive Analytics

• Applying sentiment and emotion detection through large language models
• Identifying trending topics, influencers, and engagement clusters using AI tools
• Using GenAI to interpret campaign data and predict audience response
• Practical Lab: Creating an automated insight report using ChatGPT and integrated data plugins
• Case Study: Leveraging predictive analytics to enhance campaign targeting and optimize performance

Day 3: Strategic Decision-Making and Ethical AI Practices

• Translating AI-generated insights into actionable marketing decisions
• Automating A/B testing, content evaluation, and performance reporting with GenAI
• Integrating AI analytics dashboards into marketing workflows for real-time visibility
• Understanding ethical AI principles: transparency, bias mitigation, and responsible data handling
• Capstone Workshop: Designing and presenting a GenAI-driven social media insight strategy based on real campaign data

Why Attend This Course

By attending this course, participants will be able to:

• Gain advanced proficiency in AI-driven social media analytics
• Use GenAI tools to extract actionable insights from digital data
• Master predictive and sentiment analysis for real-time marketing optimization
• Automate campaign reporting and data visualization for strategic efficiency
• Strengthen decision-making with data-backed marketing intelligence
• Stay competitive in the digital landscape through AI-powered marketing strategies
• Understand and apply ethical and transparent AI practices in marketing
• Develop a GenAI-based framework for continuous performance improvement

Conclusion

The Advanced GenAI Applications in Marketing for Social Media Analysis and Insights course provides marketing professionals with a future-ready skill set to master AI-powered analytics and automation. By blending theoretical foundations with hands-on experimentation, participants gain the ability to analyze, predict, and optimize marketing outcomes using GenAI technologies.

Through this comprehensive program, marketers will enhance their analytical capabilities while adopting ethical, data-driven, and innovation-focused practices that align with the evolving digital marketing landscape. Graduates of this course will be prepared to lead the next generation of AI-enabled marketing strategies, driving measurable impact and organizational growth.