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Course

Instagram Ads

From objective and audience to ad copy, analytics, and optimization — learn to run Instagram ads professionally in two days.

4 Accredited Hours 2 Days Intermediate
Start the Course Now Course Details
A real campaignBuild a complete, launch-ready Instagram campaign, plus an accredited professional attendance certificate from NAHJ
Program overview

About the program

Success with Instagram ads no longer depends on an attractive design alone — it requires understanding the audience, choosing the right objective, structuring the campaign properly, writing a persuasive ad, and continuously analyzing results. In the Instagram Ads course, participants learn to build ad campaigns from scratch, define the right audience, choose the campaign objective, and set up ad sets and ads, while using AI tools to research audiences, write ads, and analyze performance. The course is hands-on: participants don't just learn advertising in theory — they build a real campaign, analyze its results, and improve it.

  • Create Instagram ads from scratch
  • Choose the right audience
  • Set the right objective
  • Write more persuasive ads
  • Create the right creative
  • Use AI to develop ads
  • Read campaign data
  • Spot the best-performing ads
  • Run A/B tests
  • Optimize campaigns
  • Lower the cost per result
  • Build a scalable advertising strategy

Core Program Objective

  • 01Understand the fundamentals of Instagram advertising
  • 02Understand the Meta Ads ecosystem
  • 03Define the right advertising objective
Program goals

What will you be able to do after the program?

Create an Instagram Ads campaign from scratch
Choose a suitable campaign objective
Define the target audience
Build an audience profile
Choose a suitable campaign budget
Set up an ad set
Choose placements
Write ad copy
Create a suitable CTA
Prepare the right creative for the ad
Use AI to develop ads
Read campaign results
Analyze CTR, CPC, CPM, and other metrics
Identify the best-performing ads
Optimize the campaign based on data
Build a testing and optimization plan for campaigns
The development journey

Before and after the course

Before the Program

  • Ad campaigns with unclear targeting, messaging, or performance measurement.
Learning Journey

After the Program

  • Ability to build a campaign from audience and messaging through launch, measurement, and optimization.
Target audience

Who is this program for?

Target Audience

Business owners, entrepreneurs, e-commerce store owners, marketers, social media specialists, content creators, personal brand owners, marketing staff, SME owners, and beginners in digital advertising.

Why it fits you

Learning path

The course journey

01
DAY 1

Instagram Ads Fundamentals & Campaign Creation

Introduction to Instagram Advertising • Audience & Targeting

Details
02
DAY 2

Optimization, Analytics & Real Campaign

Launching & Managing Campaigns • Instagram Ads Metrics & Analytics

Details
Details

Training content in detail

01

Introduction to Instagram Advertising

7 topics

Topics covered

  • What are Instagram Ads?
  • How Instagram ads work
  • Instagram and Meta Ads
  • Organic Content vs Paid Ads
  • When to use ads
  • Customer Journey
  • Campaign Objectives

Practical skills

Practical activity: Ad Goal ChallengeDefining the advertising objectiveMatching ads to the customer-journey stageChoosing between organic and paid
Expected deliverable: Choose the right advertising objective for the business and the customer's stage in the buying journey.

Topics covered

  • Target Audience
  • Customer Persona
  • Demographics
  • Interests
  • Behaviors
  • Location
  • Custom Audiences
  • Lookalike Audiences
  • Broad Targeting

Practical skills

Practical activity: Build Your Target AudienceBuilding a customer personaAudience segmentationChoosing the right targeting approach
Expected deliverable: A clearly defined target audience ready to use in a campaign.

Topics covered

  • Campaign → Ad Set → Ad
  • Creating a campaign
  • Objective
  • Ad Set
  • Audience
  • Budget
  • Schedule
  • Placements
  • Ad

Practical skills

Practical activity: Campaign SetupStep-by-step campaign setupBudget and schedule planningChoosing placements
Expected deliverable: A complete campaign structure ready to launch.

Topics covered

  • Elements of a successful ad
  • Hook
  • Ad Copy
  • Value Proposition
  • CTA
  • Creative
  • Image Ads
  • Video Ads
  • Reels Ads
  • Stories Ads
  • Common visual mistakes

Practical skills

Practical activity: Create Your Instagram AdWriting hooks and ad copyCrafting the value proposition and CTAChoosing the right ad format
Expected deliverable: A complete Instagram ad (copy and creative) ready to publish.

Topics covered

  • Using AI to understand the audience
  • Generating ad ideas
  • Writing ad copy
  • Hooks
  • CTAs
  • Ad variations
  • Analyzing and improving ads
  • AI as a marketing assistant

Practical skills

Practical activity: AI Ad Creation ChallengeWriting marketing promptsProducing ad variationsAI-assisted ad analysis
Expected deliverable: A set of AI-assisted ad variations ready for testing.

Topics covered

  • Pre-launch campaign review
  • Campaign Settings
  • Ad Set Settings
  • Ad Settings
  • Budget
  • Schedule
  • Placements
  • Tracking
  • Launch Checklist
  • Monitoring the campaign

Practical skills

Practical activity: Campaign Launch ChecklistPre-launch settings reviewTracking setupCampaign monitoring
Expected deliverable: A ready-to-use launch checklist that gets the campaign live without errors.

Topics covered

  • Reach
  • Impressions
  • CPM
  • Clicks
  • CTR
  • CPC
  • Engagement
  • Leads
  • Conversions
  • Cost per Result
  • ROAS
  • Identifying the best ad and audience

Practical skills

Practical activity: Ad Performance AnalysisReading and interpreting metricsComparing ad performanceIdentifying the best audience
Expected deliverable: Analyze a real campaign's performance and identify the best ad and audience.

Topics covered

  • Creative Testing
  • Copy Testing
  • Audience Testing
  • CTA Testing
  • Offer Testing
  • A/B Testing
  • Winning Ad
  • Pausing weak ads
  • Improving winning ads
  • Reducing cost per result

Practical skills

Practical activity: A/B Testing ChallengeDesigning A/B testsIdentifying the winning adMaking optimization decisions
Expected deliverable: A testing and optimization plan that lowers the cost per result.

Topics covered

  • When to increase the budget
  • When to stop an ad
  • Scaling
  • Budget Optimization
  • Audience Expansion
  • Creative Refresh
  • Retargeting
  • Funnel
  • Maintaining performance while increasing the budget

Practical skills

Practical activity: Campaign Optimization ChallengeBudget scaling decisionsBuilding a retargeting funnelCreative refresh
Expected deliverable: A clear scaling plan for a winning campaign.

Topics covered

  • Business Goal
  • Campaign Objective
  • Target Audience
  • Offer
  • Budget
  • Creative
  • Copy
  • CTA
  • Campaign Structure
  • Measurement
  • Optimization Plan

Practical skills

Practical activity: Build Your CampaignEnd-to-end campaign planningAligning business and campaign goalsMeasurement and optimization planning
Expected deliverable: A complete Instagram campaign ready to execute.
Tools and technologies

The tools we will use during the program

Meta Ads Manager

ChatGPT

Claude

Canva

Hands-on practice

Projects and practical work during the program

01
PROJECT

Complete Instagram Ads Campaign

Build a complete campaign for a real product or service.

Work scenario

Audience persona + copy + creative concepts + testing plan.

What you will build

Campaign brief + 3 ad variations + audience map + optimization plan

Final deliverable

Ad strategy – Targeting – Copywriting – Performance analysis

Skills used

غير مطلوب لهذا البرنامج

Tools

غير مطلوب لهذا البرنامج
02
PROJECT

Ad Goal Challenge

03
PROJECT

Build Your Target Audience

04
PROJECT

Campaign Setup

05
PROJECT

Create Your Instagram Ad

06
PROJECT

AI Ad Creation Challenge

07
PROJECT

Campaign Launch Checklist