Mindset Growth Hub — Practical courses taught by people who do the work
From understanding the customer and building strategy, to content, campaigns and ads, all the way to analysis and optimization — a hands-on program covering the full marketing journey with AI
By the end of the program, participants can use AI across the entire marketing journey — from understanding the business and the customer, to building strategy, content and campaigns, all the way to analysis and optimization. The program is fully hands-on: AI-first but marketing-focused. We don't teach AI as a technical subject — we apply it to real marketing tasks, with a practical exercise after every module and a final project in which each participant builds a complete AI-powered marketing campaign. Business → Customer → Strategy → Content → Campaign → Analysis → Optimization
Marketers across all specialties.
Apply AI across the full marketing journey, from strategy to analysis.
Those responsible for content and platforms.
Turn one idea into content for every platform and build a full content calendar.
Those who market their own businesses.
Build a complete marketing campaign for your business with no prior experience.
Content writers, designers and producers.
Produce content, scripts and creatives faster and at higher quality.
Teams running campaigns and ads.
Standardize how the team uses AI, from idea to optimization.
A foundation program; no prior experience required.
Start from the basics and leave with a complete campaign you built yourself.
Introduction to AI in Marketing • Understanding Your Customer with AI
DetailsAI Content Strategy • Social Media Marketing with AI
DetailsBuild a Complete AI Marketing Campaign • AI for Marketing Analytics
DetailsDay 1 — the foundation: what AI is, how marketers use it, and what it can and cannot do.
Day 1 — customer intelligence. Practical exercise: pick a business and use AI to create Target Audience → Buyer Persona → Pain Points → Customer Journey.
Day 1 — the core skill. Practical exercise: turn a simple prompt like “write a post for my product” into a structured prompt that produces a professional, ready-to-use result.
Day 1 — the marketer’s tools by category, not by platform: the focus is on when and why to use each type, not memorizing platforms.
Day 2 — strategy and calendar. Practical exercise: build a complete 30-day content plan with AI.
Day 2 — the core concept: one marketing idea → multiple content formats, i.e. content for every platform.
Day 2 — ads that convert. Practical exercise: use AI to generate 3 audiences × 3 ad concepts × multiple headlines, then evaluate and improve them.
Day 2 — SEO basics, from keywords to ready articles.
Day 2 — creatives that sell. Practical exercise: create a visual creative for the marketing campaign.
Day 3 — the day everything comes together. Pick a business — for example a new coffee brand — and build the campaign with AI.
Day 3 — learn the metrics. Practical exercise: take a marketing dataset and apply Marketing Data → AI → Insights: which campaign worked best, what changed, which audience performed better?
Day 3 — decisions, not just content. Example: if CTR is low, diagnose headlines, hooks, CTAs, audience, creative and message, then generate new variations to test.
Day 3 — using AI responsibly in marketing.
Thinking, planning, and writing content and prompts.
Market, customer and competitor research.
Writing posts, ads and articles.
Product images and ad creatives.
Reels and short videos.
Campaign and marketing plan presentations.
Analyzing campaign results and extracting insights.
Day 1 exercise: understanding the customer with AI for any business you choose.
A business needs to understand who its real customer is and what their problems are before starting any campaign.
Target Audience → Buyer Persona → Pain Points → Customer Journey.
A complete AI-built customer profile.
Day 2 exercises: from strategy to content, ads and creatives.
The brand needs a monthly content plan and an ad pack ready for testing.
30-day content plan + social content + 3 audiences × 3 ad concepts × multiple headlines + a visual creative.
Marketing content and campaign assets.
Final project: every participant builds a complete AI-powered marketing campaign.
A new coffee brand (or any business you choose) needs a full launch campaign from scratch.
Business understanding → target audience → buyer persona → marketing objective → content pillars → content plan → social content → ad campaign → visual creative → campaign plan, then analysis and optimization.
A complete marketing campaign with 15 deliverables.
Three hands-on training days that leave you with a complete marketing campaign you built yourself, from the first idea to analysis and optimization. Register now — seats are limited.
Enroll in the Program