AI for Sales workshop

Day 1: AI in Sales Fundamentals

Session Topics

• Introduction to AI in sales and business applications (ChatGPT, Gemini, Claude)
• Difference between AI, automation, and CRM systems (HubSpot, Salesforce)
• The role of AI in improving sales performance
• Understanding the customer journey using AI (HubSpot AI, Zoho CRM AI – Zia)
• Practical Exercise: Audit your current sales process using ChatGPT

Day 2: AI for Customer Insights & Lead Generation

Session Topics

• Analyzing the sales funnel and identifying gaps
• Using AI for customer insights and personalization (Segment, Dynamic Yield)
• Using AI to find and generate leads (Apollo.io, Clay, Seamless.ai)
• Building an Ideal Customer Profile (ICP) with AI (ChatGPT, Copy.ai)
• Lead qualification and scoring (HubSpot AI, Salesforce Einstein)
• Practical Exercise: Build ICP + Lead Qualification Workflow

Day 3: AI for Outreach & Sales Communication

Session Topics

• Writing personalized outreach messages (ChatGPT, Lavender, Smartwriter.ai)
• Creating cold emails and LinkedIn messages (Instantly.ai, Lemlist)
• AI-powered prospect research (Perplexity AI, LinkedIn Sales Navigator AI)
• Analyzing sales calls with AI (Gong, Chorus.ai, Fireflies.ai)
• Improving communication using AI insights
• Practical Exercise: Create Outreach Campaigns + AI Call Analysis

Day 4: AI for Objection Handling & Closing

Session Topics

• Handling objections with AI-generated responses (ChatGPT, Claude)
• Building objection-handling scripts using AI
• AI in negotiation and persuasion strategies
• AI-enhanced closing techniques
• Practical Exercise: Role Play Using ChatGPT as a Simulated Customer

Day 5: AI Automation & Sales Systems

Session Topics

• Integrating AI with CRM systems (HubSpot, Salesforce, Zoho CRM)
• Automating follow-ups (Zapier, Make, HubSpot workflows)
• Building AI-powered sales funnels (ClickFunnels, Systeme.io)
• Using chatbots in sales (ManyChat, Drift, Intercom)
• Designing a complete AI-driven sales system
• AI tools stack for sales teams (Notion AI, Airtable AI, Zapier, Make)
• Practical Exercise: Build a Full AI-Powered Sales Workflow