01
DAY 1Session 1: Mastering Claude & Prompt Engineering
2 hoursUnderstanding Claude AI • Professional prompt engineering
DetailsUpgrade the way you work with AI
Claude for Business
Turn Claude from an AI tool into a complete business assistant inside your company
Claude Excel & CSV Google Sheets CRM & Email
Officially accreditedProfessional attendance certificate accredited by NAHJ
- Date10 October 2026
- Duration3 Days (6 Accredited Hours)
- LocationLusail
- LevelPractical
- CertificateProfessional attendance certificate accredited by NAHJ
Workshop overview
About the workshop
An intensive hands-on workshop focused on the practical use of Claude in the workplace — not a tour of tools, but skill-building: from writing professional prompts, to running Claude in management, marketing, sales and data analysis, all the way to a smart business assistant tailored to your company. Every topic is applied in the session on a real case, you leave with templates, prompts and documents you can use immediately, and the final project is a Claude assistant tailored to your work environment and daily tasks.
- Direct application — every topic is applied in the session on a real case
- Ready outputs — templates, prompts and documents you can use immediately
- A final project — a Claude assistant tailored to your work and daily tasks
- 100% hands-on — 7 practical blocks
Core Program Objective
- 01Understand Claude’s capabilities and its key uses inside companies
- 02Write professional prompts and build a company prompt library
- 03Run Claude in management, marketing and sales with ready-to-use outputs
Workshop goals
What will you gain from this workshop?
Use Claude professionally in the workplace
Write strong, advanced prompts
Build a company prompt library
Analyze files and documents
Prepare management reports
Use Claude in marketing
Use Claude in sales
Analyze data and extract insights
Design smart workflows
Understand and build Claude AI agents
Build a Claude Business Assistant tailored to your work environment
The development journey
Before and after the workshop
Before the Program
- Random attempts with Claude
- Every employee writes prompts from scratch
- Raw files and summaries only
- Document review takes hours
- Claude as an AI tool
Learning Journey
After the Program
- Structured prompt engineering that produces professional-grade output
- A shared company prompt library
- Analysis, KPIs and actionable recommendations
- A document review system that cuts it to minutes
- Claude as a complete business assistant inside the company
Details
Training content in detail
Session 1 — starting from the basics: what makes Claude effective in a business environment.
Topics covered
- A practical introduction to Claude AI
- How Claude differs from other AI tools
- Key uses of Claude inside companies
- Claude’s ability to understand text and files
- Using Claude for thinking and analysis
- Turning ideas into execution plans
Practical skills
Understanding Claude’s capabilities
Expected deliverable:
Session 1 — writing prompts that produce professional-grade output through structured prompt engineering, not random attempts.
Topics covered
- Writing a professional prompt
- Setting role, context and objective
- Setting instructions and output format
- Creating prompts for daily tasks
- Creating multi-step prompts
- Building company prompt templates
- Creating a role-specific smart assistant
Practical skills
Prompt templatesPrompt library
Expected deliverable:
Session 1 — direct application to real work tasks.
Topics covered
- Writing a professional email
- Summarizing a meeting
- Analyzing a business case
- Preparing a management report
- Preparing a business plan
- Building a prompt library for the team
Practical skills
Professional writingAnalysis
Expected deliverable: A professional company prompt library and a Claude assistant for your roles, ready to work the next day.
Session 2 — a set of ready management prompts and outputs that work from the very next day.
Topics covered
- Preparing management reports
- Writing SOPs
- Preparing policies
- Preparing meeting agendas
- Summarizing meetings
- Creating job descriptions
- Building action plans
- Performance analysis
- Decision support
Practical skills
SOPs & policiesAction plans
Expected deliverable:
Session 2 — from market analysis to content and campaign results analysis.
Topics covered
- Market analysis
- Building a marketing strategy
- Creating a content plan
- Competitor analysis
- Defining the target audience
- Building a customer persona
- Writing marketing content
- Creating video scripts
- Campaign ideas
- Analyzing campaign results
Practical skills
Marketing strategyContent planning
Expected deliverable:
Session 2 — complete sales follow-up, from the ideal customer profile to the proposal.
Topics covered
- Building the ideal customer profile (ICP)
- Identifying prospects
- Creating sales scripts
- Writing opening messages
- Discovery questions
- Handling objections
- Writing follow-up messages
- Negotiation strategies
- Improving closing techniques
- Creating sales proposals
Practical skills
Sales scriptsObjection handling
Expected deliverable:
Session 3 — from raw file to decision: analysis, KPIs and actionable recommendations, not just summaries.
Topics covered
- Working with Excel and CSV files
- Sales data analysis
- Customer analysis
- Marketing performance analysis
- Extracting insights
- Comparing performance across periods
- Defining KPIs
- Spotting trends
- Preparing an executive summary
- Turning data into practical recommendations
Practical skills
Data analysisExecutive summaries
Expected deliverable:
Session 3 — analyzing and comparing documents and extracting the key information.
Topics covered
- PDF analysis
- Contract review
- Summarizing long reports
- Comparing multiple documents
- Extracting key information
- Creating reports from data and files
Practical skills
PDF analysisContract review
Expected deliverable: A complete analytical report based on real data, and a document review system that cuts hours of work to minutes.
Session 3 — designing smart workflows and connecting them to work tools.
Topics covered
- What an AI workflow is
- Identifying automatable tasks
- Designing a workflow with Claude
- Automating periodic reports
- Automating customer follow-up
- Automating marketing and sales
- Connecting to Google Sheets, CRM, email, Notion, n8n and Make
Practical skills
Workflow design
Expected deliverable:
Session 3 — from assistant to agent: building an integrated Claude system inside the organization.
Topics covered
- What an AI agent is
- AI agent vs AI assistant
- Designing a Claude assistant for the company
- Claude for tasks
- Claude for marketing
- Claude for customer service
- Claude for management
- Building an integrated Claude system inside the organization
Practical skills
Assistant designAI agents
Expected deliverable:
Tools and technologies
The tools we will use during the workshop
Claude
The core tool of the workshop: writing, analysis, understanding files and building assistants.
Excel & CSV
The data files we analyze and extract insights from.
Google Sheets
Connecting data to workflows.
CRM & Email
Automating customer follow-up.
Notion
Organizing the prompt library and documents.
n8n & Make
Building automated workflows.
Hands-on practice
Practical work during the workshop
01
PROJECT
Company Prompt Library
Session 1 project: a professional prompt library for the team. A prompt library and a Claude assistant for your roles.
02
PROJECT
Analytical Report & Document Review System
Session 3 project: from raw file to decision. A complete analytical report, an executive summary and a document review system.
03
PROJECT
Claude Business Assistant
Final project: each participant builds an AI assistant tailored to their work environment. A Claude assistant tailored to your work environment and daily tasks.
Don’t just use Claude… make it work inside your company!
Three intensive hands-on sessions that leave you with a real AI assistant working on your daily tasks — from writing a prompt to building a smart business assistant for your company. Register now — seats are limited.
Enroll in the Program