Mindset Growth Hub — Practical courses taught by people who do the work
+971 55 279 0459 info@mgh-ae.com
Home  ‹  Programs & Courses  ‹  Neuromarketing
Workshop

Neuromarketing العصبي

Understand how your customers think and why they buy — then turn it into messages and ads that persuade and convert.

2 Accredited Hours 1 Days Intermediate
Start the Course Now Course Details
Hands-on applicationA customer psychology map and a journey designed to convert, plus an accredited professional attendance certificate from NAHJ
Program overview

About the program

Marketing is no longer just about presenting a product and its features — understanding how customers think and why they choose one product over another has become essential to the success of any campaign. The Neuromarketing workshop offers a practical introduction to the relationship between the customer's mind, emotions, and attention, and how these factors shape buying decisions. Participants learn how to apply these principles to marketing messages, offers, content, ads, and the customer experience, through hands-on exercises and real-world examples.

  • Better understand the customer's mind
  • Know what drives buying decisions
  • Create more influential marketing messages
  • Capture the audience's attention
  • Use emotion effectively in marketing
  • Improve offers
  • Build stronger CTAs
  • Increase trust in the marketing message
  • Reduce customer hesitation
  • Improve the conversion rate
  • Apply neuromarketing to ads and sales

Core Program Objective

  • 01Understand the fundamentals of neuromarketing
  • 02Understand how customers think when making a purchase decision
  • 03Identify the factors that influence consumer behavior
Program goals

What will you be able to do after the program?

Analyze customer behavior
Identify buying motivations
Uncover the factors that influence customer decisions
Build a deeper customer persona
Identify the emotions to target in a marketing message
Write a more influential marketing message
Apply the principles of persuasion
Improve the offer
Use trust and social-proof elements
Build a more effective CTA
Spot weaknesses in marketing messages
Apply neuromarketing principles to a real campaign
The development journey

Before and after the course

Before the Program

  • Reliance on generic marketing messages without a clear understanding of psychological drivers.
Learning Journey

After the Program

  • Ability to create more influential messages and offers based on customer decision behavior.
Target audience

Who is this program for?

Target Audience

Marketers, social media specialists, content creators, sales professionals, business owners, entrepreneurs, brand managers, advertising specialists, project owners, and anyone working in marketing or sales.

Why it fits you

Learning path

The course journey

01
DAY 1

Neuromarketing & Consumer Psychology

One intensive session

Neuromarketing • Consumer Psychology

Details
Details

Training content in detail

01

Introduction to Neuromarketing

4 topics

Topics covered

  • What is Neuromarketing?
  • Attention & Perception
  • Decision Making
  • Customer Motivations

Practical skills

Practical activity: Customer Decision ChallengeUnderstanding customer behaviorAnalyzing decision drivers
Expected deliverable: An initial map of customer motivations.

Topics covered

  • Customer Behavior
  • Buying Psychology
  • Customer Motivation
  • Pain Points
  • Customer Desire
  • Decision Drivers

Practical skills

Practical activity: Build Your Customer Psychology MapAnalyzing customer motivationIdentifying pain points and desires
Expected deliverable: A customer psychology map of motivations, pain points, and decision drivers.

Topics covered

  • Emotion in Marketing
  • Emotional Triggers
  • Trust
  • Social Proof
  • Persuasive Messaging

Practical skills

Practical activity: Emotional Trigger ChallengeMessage analysisIncreasing persuasive impact
Expected deliverable: Apply the right emotional triggers to a marketing message.

Topics covered

  • Value Perception
  • Message Framing
  • Reducing Hesitation
  • Offer Design
  • CTA
  • Conversion

Practical skills

Practical activity: Rewrite Your Marketing MessageMessage framingOffer designWriting effective CTAs
Expected deliverable: A rewritten marketing message and offer designed to increase conversion.

Topics covered

  • Campaign Analysis
  • Decision Triggers
  • Marketing Psychology
  • Sales Psychology
  • Conversion Optimization

Practical skills

Practical activity: Ad Psychology AnalysisPsychological ad analysisApplying sales psychologyConversion optimization
Expected deliverable: Analyze a real ad and identify improvements based on customer psychology.

Topics covered

  • Customer Journey
  • Touchpoints
  • Emotional Triggers
  • Friction Points
  • Conversion Opportunities

Practical skills

Practical activity: Build Your Customer JourneyCustomer journey mappingIdentifying friction pointsDesigning conversion opportunities
Expected deliverable: A high-converting customer journey built on customer psychology.
Tools and technologies

The tools we will use during the program

ChatGPT

Customer analysis tools

Canva

Hands-on practice

Projects and practical work during the program

01
PROJECT

Neuromarketing Message Redesign

Analyze and redesign a marketing message around customer motivations.

Work scenario

Identify motivations, rewrite the message, create an alternative, and define testing hypotheses.

What you will build

Two improved versions + motivation analysis + testing plan

Final deliverable

Behavior analysis – Persuasion – Messaging – Offers

Skills used

غير مطلوب لهذا البرنامج

Tools

غير مطلوب لهذا البرنامج
02
PROJECT

Customer Decision Challenge

03
PROJECT

Build Your Customer Psychology Map

04
PROJECT

Emotional Trigger Challenge

05
PROJECT

Rewrite Your Marketing Message

06
PROJECT

Ad Psychology Analysis

07
PROJECT

Build Your Customer Journey